
Milestones and awards
We publish only information about Chapon with verifiable sources, alongside the relevant dates.
Updated October 10, 2026
Award
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Received the 2021 Good Design Award
Awarded to: "Chapon," personalized self-care bath salts (award no. 21G020082; recipient: Tokel Inc.). The award went to Chapon's made-to-order bath salts as they were in 2021. The packaging has been redesigned since. Source: Japan Institute of Design Promotion: list of 2021 Good Design Award recipients
The Good Design Award is organized by the Japan Institute of Design Promotion, a public interest incorporated foundation. Chapon's 2021 award recognized its made-to-order bath salts offering a personalized bath time experience as it existed that year.
The jury's evaluation
Many people have probably already felt how COVID-19 redefined normality in every part of life. One aspect of this redefined normality may have been taking another look at what enriches our lives, such as the moments and ways of spending time that feel comfortable to us. We highly value this experiential product and service not only for helping people reclaim enriching ways of spending time that had previously been overlooked, but also for proposing a way to address emotional stress that has begun to have a negative impact. It is wonderful that it focuses on the habit of bathing as one of the "new ways to heal mind and body" and develops it into a gentle, tangible service.

Rankings and search positions
These are two separate records. Above are category rankings on Rakuten Ichiba and Amazon; below are positions in Rakuten Ichiba search results.
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Ranked 1st in the bath additive category on Rakuten Ichiba and Amazon
According to Tokel Inc.'s announcement. This is distinct from search result positions (listed separately). Source: PR TIMES, September 17, 2026 (Tokel Inc.)
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We confirmed that Chapon appeared in first place every month from May 2024 to February 2026 when searching Rakuten Ichiba for the Japanese term for “bath salt gift”.
In-house research. Using records from a search-ranking notification service, we counted the months in which Chapon appeared in first place at least once in Rakuten Ichiba's PC search (the same was true for the Japanese term for “bath additive gift” from April to June 15, 2026). This is not Rakuten Ichiba's sales ranking. It does not mean Chapon was always in first place; search positions vary by viewing environment and timing. Source: PR TIMES, June 25, 2026 (Tokel Inc.)
Numbers Figures
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3,044 reviews · average ★4.60
Combined reviews posted to our official online store and our Rakuten Ichiba shop (as of October 9, 2026). Published reviews on the official store fall under a program that offers a discount for posting photos or videos, and, together with the Rakuten Ichiba reviews, they include reviews posted using a review incentive. We can't tell which individual reviews used an incentive. Source: Official online store: 1,407 / Rakuten Ichiba shop: 1,637 (1,179 product reviews, 458 shop reviews)
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480,000 bottles shipped in total
As of October 2026; in-house figures. Source: Our shipping records
Founded September 9, 2020 (Hot Springs Day)
Stores Stockists
Available at 28 BIRTHDAY BAR stores
As of October 2026. Products carried and stock availability vary by store.
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Available on MOO:D MARK by ISETAN, Mitsukoshi Isetan's online gift store
Source: MOO:D MARK by ISETAN

Media Featured in magazines
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Featured in the October 2026 issue of Otona no Oshare Techo (Takarajimasha).
Chapon Premium Bath Salt "Sleeping Beauty" appeared in the magazine's opening feature, "Kurashi Goyomi" (a calendar of seasonal living). Source: PR TIMES, September 15, 2026 (Tokel Inc.)
- Selected for the reader giveaway in Bi to BE, vol. 46 (published August 31, 2026).
- Selected for the reader giveaway in the July 2026 issue of Suteki na Ano Hito (Takarajimasha).
- Selected for the reader giveaway in the August 2026 issue of Town Magazine Iwaki.
Three magazines that selected Chapon for reader giveaways (according to Tokel Inc.'s announcement).
CollaborationsBusiness and event projects
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Selected as a prize in the draw at "Love Letter Event 2026", organized by the Japan Paper Association.
7–14 February 2026. "カップルの休日 – A Day Off for Two (Set of 2)" was selected for the draw's third prize. Source: PR TIMES, 5 February 2026 (Tokel Inc.)
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For a limited time, OZmall (Starts Publishing Corporation) offered a relaxation package that included a Chapon foot bath and bath salts to take home.
19 June–17 August 2025. The package included a Chapon foot bath at a salon and a set of two bottles of bath salts to take home. Source: PR TIMES, 19 June 2025 (Starts Publishing Corporation)
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Selected for a social media giveaway campaign by OZmall Beauty (Starts Publishing Corporation).
July 2026 (entry deadline: 5 July). We provided the summer-only "北極からの招待状" Set of 2. Source: PR TIMES, 3 July 2026 (Tokel Inc.)
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Summer-only sets were sold for a limited time at GOOD DESIGN STORE TOKYO by NOHARA's Marunouchi store (Nohara Group).
30 July–9 September 2026. "北極からの招待状" Sets of 2 and 4 were sold as part of the store's "Summer at Home" promotion on the third floor of KITTE Marunouchi. Source: PR TIMES, 31 July 2026 (Tokel Inc.)
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Selected as an exhibition giveaway by the shoe and bag brand DIANA.
We delivered them as giveaways for an exhibition in December 2025. Source: Our delivery records
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Selected as a birthday gift for members at the Pilates studio KLAR.
We continue to deliver sets of 4 as birthday gifts for members. Source: Our delivery records
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Selected as a reader giveaway in the July 2026 issue of Suteki na Ano Hito (Takarajimasha).
On sale 15 May 2026. Five readers chosen by draw received the summer-only "穏やかな夜への誘い – Toward a Quiet Night, Citrus & Mint (Set of 4)". Source: PR TIMES, 28 May 2026 (Tokel Inc.)
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Selected as a reader giveaway in vol. 46 of the beauty magazine Bi to BE.
Published 31 August 2026. We gave one reader the summer-only, limited-quantity "北極からの招待状" Set of 4. Source: PR TIMES, 1 September 2026 (Tokel Inc.)
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Selected as a reader giveaway in the August 2026 issue of Town Magazine Iwaki, a local magazine in Iwaki, Fukushima.
On sale 25 July 2026. We provided the summer-only "北極からの招待状" Set of 2 (one bottle each of ハーブガーデン – Herb Garden and サマータイム – Summertime) for three readers. Source: PR TIMES, 30 July 2026 (Tokel Inc.)
About this page
Figures and stockist information reflect the dates stated for each record and may have changed. We identify information compiled or announced by our company. Review counts combine the official online store and our Rakuten Ichiba store. The G Mark indicates a Good Design Award and does not guarantee product quality.

Contact Inquiries and quotes
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