Case studies

Explore how Chapon works with businesses in three areas: retail stocking, corporate gifts and employee benefits, and custom sets and collaborations.

Retail stocking

  • Retail stocking

    Ongoing stocking at gift shops

    Partner
    BIRTHDAY BAR
    Date
    December 2024: stocking at all stores announced

    Stocking grew from some stores to all stores, and the development of seasonal custom sets continues.

    Learn more

  • Retail stocking

    Exclusive sales at a pop-up store

    Partner
    BIRTHDAY BAR (POP UP STORE, LUMINE Shinjuku 2)
    Date
    February 4–14, 2026

    We sold four BIRTHDAY BAR custom sets at a temporary store.

  • Retail stocking

    Limited-time sales at two store promotions

    Partner
    GOOD DESIGN STORE TOKYO by NOHARA, Marunouchi store (Nohara Group)
    Date
    February 19–March 18 and July 30–September 9, 2026

    Chapon bath salt sets were sold for a limited time during two promotions at GOOD DESIGN STORE TOKYO by NOHARA's Marunouchi store (Nohara Group).

    Learn more

Corporate gifts and employee benefits

  • Corporate gifts and employee benefits

    Birthday gifts for members

    Partner
    KLAR, a Pilates studio
    Date
    Ongoing since May 2025

    Selected as a birthday gift for members at the Pilates studio KLAR.

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  • Corporate gifts and employee benefits

    Exhibition giveaways for the shoe and bag brand DIANA

    Partner
    DIANA, a shoe and bag brand
    Date
    December 2025

    Bottles with a custom label were selected as giveaways at the spring collection exhibition of the shoe and bag brand DIANA.

    Learn more

Custom sets and collaborations

  • Custom sets and collaborations

    Four store-exclusive custom sets

    Partner
    BIRTHDAY BAR
    Date
    Announced in December 2024

    We created four sets that can only be bought in their stores, and we continue to develop seasonal sets.

    Learn more

  • Custom sets and collaborations

    "&catalog BOX": paired with a gift catalog

    Partner
    TANP (TANP Inc.) and Yamato Co., Ltd.
    Date
    On sale since April 2026

    We sell “&catalog BOX”, which pairs a catalog gift from Yamato Co., Ltd. with Chapon, on TANP.

    Learn more

  • Custom sets and collaborations

    Relaxation package with a foot bath and bath salts

    Partner
    OZmall (Starts Publishing Corporation)
    Date
    June 19–August 17, 2025

    For a limited time, OZmall (Starts Publishing Corporation) offered a relaxation package that included a Chapon foot bath and bath salts to take home.

    Learn more

  • Custom sets and collaborations

    Prize in the “Love Letter Event 2026” draw

    Partner
    Japan Paper Association
    Date
    February 7–14, 2026

    Selected as a prize in the draw at “Love Letter Event 2026”, organized by the Japan Paper Association.

    Learn more

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If you're willing to let us feature your work with Chapon as a case study, please let us know through the inquiry form. We'll always send you the copy for confirmation before publication.

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